The programme consists of several core lectures - personality and individual differences, work motivation, decision making, psychological contracts, organizational justice, performance, leadership, groups and group processes, job design, organizational culture.
Business strategies are the plans and actions that a company adopts to achieve its goals and objectives. A business strategy course teaches students how to analyze the internal and external environment of a business, identify its strengths, weaknesses, opportunities and threats, and formulate effective strategies to gain competitive advantage, increase profitability, and create value for customers and stakeholders. A business strategy course covers topics such as strategic management, business models, innovation, entrepreneurship, corporate social responsibility, and global business. Students learn how to apply various tools and frameworks to analyze and evaluate different business scenarios, and how to design and implement strategic plans. A business strategy course also develops students' critical thinking, problem-solving, communication, and leadership skills.
This course assembles leading scholars' and experts' views from around the world to advance current thinking on geoeconomics. It is a thorough and authoritative reference work on world economics that aims to shape strategy formulation in business and government for years to come by expanding their understanding of the topic of geoeconomics, analysing the implications of international geoeconomic events, and providing the students with theoretical and practical approaches on the management of geoeconomics.
This course is designed to equip students with the essential skills and knowledge to write effectively in academic contexts. The course covers the core elements of academic writing, including developing strong arguments, using evidence effectively, structuring different types of academic texts, and mastering academic style and tone. Students will also gain proficiency in research and citation skills, using various academic styles.
This is the continuation of Academic Writing; a course is designed to equip students with the essential skills and knowledge to write effectively in academic contexts. The course covers the core elements of academic writing, including developing strong arguments, using evidence effectively, structuring different types of academic texts, and mastering academic style and tone. Students will also gain proficiency in research and citation skills, using various academic styles.
The "Digital Marketing" course provides students with a comprehensive understanding of how digital platforms and technologies are reshaping the world of marketing. With the increasing reliance on the internet and digital channels to reach consumers, companies must adapt their marketing strategies to succeed in an ever-evolving digital landscape. This course covers the essential theories, tools, and techniques of digital marketing, enabling students to develop, implement, and manage effective digital marketing campaigns.
Writing a master's thesis or research paper is a daunting task. It requires a deep understanding of the subject, strong research skills, and the ability to communicate your findings in a clear and concise way. We will use this platform to polish your papers, prepare the Master thesis and corresponding files.
IT in Economics
This course will help students evaluate the strategic role of modern information systems and the managerial and organizational and economic issues associated with IT.
The course provides some useful guidance throughout the whole process from initial ideas to writing it up and presenting the findings.
Today’s marketing is all
about creating customer value and engagement in a fast-changing, increasingly
digital and social marketplace. This course brings together
theory and practice. It covers a wide range of applications, tourism industry
and markets, exploring the ways in which marketers respond to situations that
demand an innovative response.