
Business strategies are the plans and actions that a company adopts to achieve its goals and objectives. A business strategy course teaches students how to analyze the internal and external environment of a business, identify its strengths, weaknesses, opportunities and threats, and formulate effective strategies to gain competitive advantage, increase profitability, and create value for customers and stakeholders. A business strategy course covers topics such as strategic management, business models, innovation, entrepreneurship, corporate social responsibility, and global business. Students learn how to apply various tools and frameworks to analyze and evaluate different business scenarios, and how to design and implement strategic plans. A business strategy course also develops students' critical thinking, problem-solving, communication, and leadership skills.
On completion of this course, the students should be able to:
1.Demonstrate knowledge of the fundamentals of management and the business environment of the company from public and private sectors.
2.Describe the basic philosophy of marketing as it pertains to the culinary sector, including the influences that affect consumer buying behavior and the marketing mix.
3.Explain the marketing communication process and the nature of the communication mix.
4.Demonstrate an understanding of the role that financial information, concepts, and principles have in the business.
5.Produce a Business strategy plan for a company and derive the financial measures.
- Teacher: Ivan Monich








